SYNAPSUM™ Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://synapsum.com/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

We will collect and process the following categories of data about you:

  • Information you give us. This is information about you that you give us by filling in forms on the website (Site), interacting with the Site or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you sign up to our newsletter service, make an enquiry about our products and services or log a support ticket. The information you give us will include your name, address, e-mail address and phone number, as well as preliminary information about your business.

  • Information we collect about you. This is information that we collect automatically about your visit to our website (Site). It typically involves technical information, often collected using cookies. This information helps us to provide you with a good experience when you browse the Site and also to indicate where the Site requires improvement.

  • Information we receive from other sources. This is information that we receive about you if you use any of the other websites we operate. This also includes information that we receive from third parties, such as business partners, sub-contractors in technical services, advertising networks, analytics providers, search information providers and so on.

  • Social Media platforms. We operate on social media platforms. It is our process and protocol that any personally identifiable data gathered on these platforms is only in response to users interacting out of their own volition with our marketing pages. The contact is deemed as a legitimate business enquiry. The personal contact data is removed from the site once the enquiry is processed or the user has requested so.

  • Analytics. Our website uses Squarespace Analytics and Hubspot Analytics to collect information about how visitors use our website. We anonymise this data at the point of collection and automatically delete user and event data that is older than two years.

USE OF PERSONAL INFORMATION

All information about you that we collect or receive, whether of a personal or technical nature, may be used by us in the following ways:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

  • To administer the Site and for internal operations, including troubleshooting, system and security updates, data analysis, testing, research, statistical and survey purposes;

  • To improve the Site to ensure that content is presented in the most effective manner for you and for your computer;

  • To allow you to participate in interactive features of our service, when you choose to do so;

  • To provide you with information about other goods and services that we, or our selected partners, offer that are similar or relevant to those that you have already purchased or enquired about, such contact will only be made by email or phone from which you can opt out at any time; to notify you about changes to our services;

  • As part of our efforts to keep the Site safe and secure;

  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant promotional content to you

SHARING YOUR PERSONAL INFORMATION

We may share your information with:

  • Business partners, suppliers and subcontractors for the performance of any contract we enter into with them or you;

  • Analytics and search engine providers that assist us in the improvement and optimisation of the Site; For example, we use Squarespace to power our website and analytics of website traffic -- you can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy. We also use Hubspot to help us with marketing automation and understand how our customers use the Site and engage with outbound communications -- you can read more about how Hubspot uses your Personal Information here: https://legal.hubspot.com/privacy-policy.

  • Third party support services, such as, but not limited to project management tools, accounting systems and hosting data centre.

We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets;

  • If we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our clients will be one of the transferred assets;

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or

  • To protect our rights, property or safety, or those of our clients or others.

Retention

We will retain your Personal Data for as long as necessary to provide our Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time.

All information that you provide to us is stored on our, or our selected business partners’, secure servers, and we will take reasonable steps to protect your information in accordance with this policy, including (without limitation):

  • Installing a secure firewall;

  • Using anti-virus protection software;

  • Encrypting data; and

  • Carrying out regular back-ups.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to the Site; and any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You have the following rights under law in respect of your personal information:

  • The right to be informed about the collection and use of your personal information

  • The right of access to your information to verify the legality of our use of it

  • The right to request that inaccurate or incomplete information about you is rectified

  • The right to request the deletion or removal of your information where there is no further reason for us to use it

  • The right to restrict the use of your information

  • The right to obtain and reuse the information that we have about you for your own purposes

  • The right to object to certain uses (such as for marketing purposes)

  • The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

  • Please note:

    • Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

    • The Site is not intended for individuals under the age of 18

Should you wish to exercise any of these rights, you may do so at any time by contacting our Data Protection Officer (“DPO”) using the details provided below: operations@synapsum.com.

The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to operations@synapsum.com.